When involving into the Internet and web field, there are many considerations available and people should concern. LSI (Latent Semantic Indexing) is one of them, which is also known as an important factor of SEO term. So, what are LSI keywords exactly?
What are LSI Keywords
As an indexing and retrieval method, LSI identity patterns between concepts and terms included in an unstructured collection of text by using a mathematical technique. This explanation seems quite professional, and it’s difficult to understand for most people. Put simply, LSI is an alternative name used to identifying the plurals, similar words as well as synonyms to the keywords.
According to the relevant principle, LSI keywords are used in the same contexts which tend to have similar meanings. And it enables to extract the conceptual content of a body of text.
LSI keywords are good for SEO. With it, search engines will not only analyze the site content, but also find out some other terms related to the primary keywords. For an instant, if people have keywords like “iOS”, “iPhone” or “Apple Charger”, then the search engines would index content for the term “Apple smartphone”, instead of “Windows smartphone”, “Samsung smartphone” or even “Apple fruit”.
Advantages of Using LSI Keywords
Due to the update of Google Penguin and Panda, keywords become more and more important. It enables to effectively increase exposure, and helps improve websites in a very natural way as well. In the following, we are going to introduce some main advantages of using LSI keywords.
- target more keywords
In order to make their website content richer and closer to the niche, people are allowed to use as many LSI keywords as they want. However, not all of the LSI keywords have advantages. People need to come up with a list of all possible keywords they may use. Pick the suitable and creative one, or the one associated with the topic and has high acquisition rate.
- stay safe from excessive use of keywords
LSI keywords will not only help target more keywords, but also stay safe from excessive use of the keywords. Normally, keywords overfilling will be punished by Google, but LSI keywords can totally solve this issue by differentiating the content from spam to valuable resource. There is no need to repeat the same keyword many times in the content, just use as many as LSI keywords to make it natural, and avoid manual penalties & algorithmic at the same time.
- help rank higher
Since the content only are allowed to contain right amount of primary keywords, it provides great opportunity for LSI keywords to help rank higher. Search engines read the content and figure out its quality by checking LSI keywords, and that makes LSI keywords really important for improving images, organic traffic as well as ranking.
- attract attention and interest of people
Few of people will spend their time on reading the whole page or article when browsing website. They usually skim and take look at the content in a hurry. However, LSI keywords could make a big difference. One of the effects is to rephrase the main keyword in multiple different ways. As the result, LSI keywords help attract people’s attention and interest.