When it comes to newsletter signups, practices show that simply putting a form in a sidebar widget has some limited effectiveness. For attracting more attention, you need popup form of newsletter signup to get in the face of your visitors. This article will introduce two popular ways of creating an awesome newsletter signup popup for your WordPress site—using a Mailchimp Form Builder or turning to a WordPress popup plugin.
Why You Need a Newsletter Signup Popup
Some people use WordPress for business purpose, while some use it as a blog or hobby site. No matter what people use it for, one essential thing that remains true is getting more people to opt in to their mailing list. For business owners, a robust newsletter means a closed market allowing them to promote their products efficiently. For bloggers, they are able to provide their followers with targeted and quality information through analyzing the newsletter.
Popup windows used to be a ploy designed for grabbing your cash by marketers. But no one can deny that a right use of worded popup can greatly increase mailing list sign up. And now, it has entered the mainstream with large scale and legitimate website owners and business as one of the primary channels for gathering email addresses, promoting the latest service and etc.
Using MailChimp Form Builder
MailChimp, as one of the best email marketing service providers in the industry, offers rich features and easy-to-use Form Builder, of which you can make use to create and style a newsletter signup form that launches in a popup modal when someone visits your site.
Step1: Add a Newsletter Signup Popup Form Code to Your WordPress Site
When you have created a list in MailChimp, it will automatically generate a default set of forms, emails, and pages for your new list that guides subscribers through subscription and related processes. And like all MailChimp forms, the signup popup forms are presented in the Form Builder for a special list so you can start editing pane and seeing the changes in real time as required. Now follow the steps in below to has a newsletter signup form code added to your WordPress site.
- Navigate to the Lists
- Click the drop-down menu for your list and click Signup forms.
- Select Subscriber popup.
- Then you will see a page includes four tabs including Design, Fields, Content, and Settings. You can design your newsletter signup popup forms according to your unique needs.
- The last navigation is to click Generate Code and copy the form code provided and add it to your WordPress site’s HTML.
Step2: Edit Your Newsletter Signup Popup Form
After finishing adding the newsletter signup popup form code to your site, you need some further steps to make changes to the form. Likewise, you need to click Signup forms in the Lists page, and select Subscriber popup. Then you can make the edits on demand and click Publish in the popup modal to automatically push these changes to the form code on your WordPress site.
Using WordPress Optin Plugins
There are plenty of WordPress optin plugins out there can be used to get more newsletter subscribers by showing the popup when a visitor is leaving the page or showing the popup with several triggering options. In this part, we introduce 5 popular WordPress plugins that are used for creating newsletter signup popups on a WordPress site.
OptinMonster is a very popular optin plugin used to convert website visitors into subscribers and customers. It comes with many powerful features like drag & drop builder, multiple form types, A/B split testing, page level targeting, and etc. Aside from these, the highlight of OptinMonster is the Exit Intent Technology, which is designed for detecting user behavior and makes sure the newsletter signup popup appear at the moment the visitors are about to leave.
Getting started with OptinMonster could be very easy and quick. When you have signed up with a plan, you can install it on your WordPress site as other plugins. Then feel free to create and customize beautiful newsletter signup popups from the large template library without any coding knowledge.
PopUp Domination is a great optin plugin in mid-price and along with almost all the features you expect for in an optin popup. At the same time, the popup plugin gives you the best user experience with super-fast speed, 100% mobile responsiveness, and 60-day money back guarantee. With Popup Domination, all you need to do is insert the HTML code into your WordPress website then you can start with it.
Pippity is an up and coming WordPress optin plugin that features with an intuitive interface so as to get attention from visitors without interrupting. At the same time, it offers 20 stunning themes allowing you to customize and design your newsletter signup popups as you like. In addition, Pippity’s analytics & A/B testing gives you the information you need to know the true the effect your popup is having and improve over time.
Ninja Popups, the best selling plugin of CodeCanyon, offers you 50 beautiful popup themes, 8 free optin panels, and wonderful animations with 74 effects. You can use Ninja theme builder to create your own newsletter signup popup in seconds and customize or configure it on demand. Other more, the plugin allows you to lock your content by popup, check the effectiveness of your popups, simply analyze the charts, and more.
SumoMe is a free optin plugin that offers limited features. Once sign up, you can receive a List Builder which is backed by Smart Mode Technology and that can detect the exact moment when a visitor is about to leave and pop up a beautiful lightbox asking for the visitor’s email address. Besides, it also provides you with many other features as every good optin plugin.
No matter which way you use to create a newsletter signup popup on your WordPress site, either using an email marketing service subscription form as MailChimp Form Builder or using a WordPress optin plugin, you should remember not take the attention of your website visitors for granted. Working hard on getting people to join your mailing list is the most essential thing you need to do.