For business owners or people who are going to sell products and services online, a landing page that sets the perfect pace for the entire user experience is definitely the key to success. It could mean the difference between visitors staying or just going away from their website.
People might have spent a lot of their time analyzing what makes for a personable landing page, but they might not be satisfied with the results. Today, here are five valuable tips that can help achieve the goal easily and effectively.
Browsing a website, the first thing visitors will notice is the headline, and a few adjustments to a website could actually make a big difference in the performance. Thus, site owners need to make it count. They need to set out an appropriate headline to attract and deliver information to the targeted visitors, and remember the headline should be concise.
Since the virtual nature of the Internet, customers have always wary of online business. However, business owners and other organizations can create methods including third party verifications, testimonials and reviews to build trust. And high trust level of landing page would bring and keep many potential customers.
Most of the time, word text cannot arouse the interests of customers, so images, slideshows and videos are excellent to put on the landing page for driving visitors’ engagement. A simple picture, a short clip introducing of products and services can establish a sense of familiarity and put visitors at ease. These are better promotion ways than words.
To bring visitors maximum convenience, a headline or registration form these important factors should always be at the topmost part of the landing page. Of course, it does not mean that site owners should try to stick a half dozen links or images above the fold. Just prioritize things that would make visitors want to read on.
Some visitors are confused about their objectives, business owners can communicate with them and get to know their needs. At this time, a strong call-to-action would give them a clear idea of the action they should take next. By offering a free trial or e-book download, or asking for a petition signature are quite effective to facilitate the business.
Creating a great landing page is not difficult, but it does need some planning head. It should reflect the personality of the whole website and business, which then organically attracts and maintains the right customers.