Google Analytics is a service provided by Google that generates statistics about traffic, traffic sources, measures conversions and sales of a website in details. In the market, it is possibly one of the most popular free tools for people to keep connect of website performance.
Some of the more advanced features allow webmasters have more valuable and useful control over their digital marketing efforts. Here, we summarize 3 tips that can also help webmasters get more out of Google Analytics.
Read the Analytics Reports
Google Analytics reports actually give webmasters a fairly clear image as to how much interaction their visitors do with their website. The general overview presents the website stats including total visits, unique visitors, average visit duration, page views and more others.
From which, webmasters can find out which of their pages are most popular, and that is helpful in identifying the content they want to get rid of or improve.
In addition to the helpful information, webmasters are able to get more traffic details from some other reports. For the example:
- Traffic Sources Overview
For webmasters, especially for business owners, knowing where their traffic is coming from is very essential for online marketing efforts. The sources are sorted in search, referral, traffic from AdWords activities and direct traffic.
Through clicking on SEO, webmasters cannot only see what keywords lead visitors to their website, but also see the locations they live in as well as what pages visitors are landing on at the same time.
By specifying the goal URL, the conversion part allows webmasters to set and monitor conversion targets for their websites. Something like this, they can set the confirmation page as their target URL if their goal is to get visitors to subscribe with for the newsletter. The set up a sales funnel consisting of all the pages the visitors would go through to get to the confirmation page ultimately.
- Intelligence Events
With this Intelligence Events tool, webmasters can set alerts for when specific events happen on their website. Business owners might want to know a certain number of visitors make a purchase or download in a given time.
Google would calculate the actual performance against the expected performance, and owners can set intelligence events for both web analytics and AdWords.
More Advanced Features and Tools
- Advanced Segmentation: it gives webmasters more details when it comes to where their traffic is coming from.
- Customized email reports: schedule reports to be emailed once, daily, weekly, monthly, or on a quarterly basis.
- Flash Tracking: it can bring more convenience to web developers by translating tracking code into ActionScript 3 language, and that makes it simpler to track Adobe Flash content.
- Custom reporting: it allows webmasters to create customized reports according to the specific standard and metrics, and tells them things like Page Views by browser and bounce rate per city.